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Neue

Art Direction, Branding

Neue

Neue — branding & art direction

I’m the co-owner of @neue_home a vintage homeware shop. My partner and I started Neue because of our love for vintage design and our shared passion for promoting sustainability. The name Neue is meant to represent the idea of giving something a second life, like how typefaces are modernised over time. With a focus on objects from the 70s, the identity was inspired by a brutalist aesthetic. I am the art director of the brand, I shoot all our products, manage our social and do all the design.